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@article{188533,
        author = {Ms. B.RAMYA and Dr. C.LEELA DEVI},
        title = {AN EMPIRICAL STUDY ON CONSUMER SATISFACTION TOWARDS RESIDENTIAL PROPERTY IN COIMBATORE},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {2255-2261},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=188533},
        abstract = {Residential property refers to real estate designed for people to live in, such as houses, apartments, and villas. It serves as both a living space and a long-term investment that contributes to personal security and financial stability. Consumer satisfaction refers to the degree to which a product or service meets or exceeds the expectations of consumers. High satisfaction indicates positive experiences, trust, and a greater likelihood of repeat purchases or recommendations. The rapid expansion of residential property in Coimbatore has created diverse housing options, yet consumer satisfaction levels remain uncertain. Despite increased investments, many buyers face challenges related to quality, pricing, location, and post-purchase services. Hence, this study aims to identify the key determinants influencing consumer satisfaction towards residential property in Coimbatore. This study follows an empirical research approach, with a sample of 145 consumers who have purchased residential property in Coimbatore. The sample was selected using a random sampling method. A self-designed questionnaire was administered to collect primary data on the respondents’ personal profiles and buying behavior. Consumer satisfaction toward residential property was measured using a five-point Likert scale, while secondary data were sourced from published articles, books, journals, and reliable online resources. For analytical purposes, the collected data were entered into MS Excel and processed using statistical tools such as percentage analysis, mean score, standard deviation and the Chi-square test. Additionally, relevant null hypotheses were formulated to examine the significant relationships between consumer satisfaction and selected independent variables. This study mentioned that high level of satisfaction towards residential property is perceived by the consumers who belong to the age group of 31-40 years, business people, purchased residence with 3 BHK houses, spending Rs.70 lakhs–1 crore for buying residence and purchased individual site houses in Coimbatore.},
        keywords = {Consumer Satisfaction, Residential Property, Buying Behaviour, Expectation, Apartment Area, Individual Site, Real Estate Market, Investment, etc.},
        month = {December},
        }