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@article{188534,
        author = {Dr.A.Nallasivam},
        title = {A STUDY ON DETERMINANTS OF CONSUMER CHOICE OF APARTMENT HOUSE IN ERODE DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {2275-2280},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=188534},
        abstract = {An apartment house is a multi-unit residential building designed to accommodate several households within separate living spaces. It offers shared amenities, efficient use of space, and convenient urban living. Consumer buying attitude refers to the mindset, preferences, and perceptions that influence an individual’s purchasing decisions. It affects how consumers evaluate, select, and remain loyal to products or services. The real estate sector in Erode has grown rapidly, with apartment houses becoming a popular residential choice. Buyers’ decisions are influenced by factors such as location, price, amenities and developer reputation. However, there is limited research on understanding consumer attitudes towards apartment purchases in Erode. Hence, this study aimed to examine the consumer buying attitude on apartment house in Erode. The study follows an empirical research approach. A sample of 155 apartment buyers was selected using a random sampling method. A self-developed structured questionnaire was circulated to collect primary data on respondents’ personal profiles and buying attitudes toward apartment houses. The collected responses related to buying attitudes were measured using a 5-point Likert scale whereas secondary data were obtained from published articles, books, journals and online sources. For analysis, the collected data were entered into MS Excel and examined using statistical techniques such as percentage analysis, mean score, standard deviation and Analysis of Variance (ANOVA). Additionally, a null hypothesis was formulated to test whether significant differences exist in mean consumer buying attitudes toward apartment houses. This study mentioned that high level of buying attitude toward apartment houses is perceived by the consumers belong to 31-40 years age group, businessperson, spending above Rs.1 crore for buying apartment house and owning apartments above 1750 sq. ft. in the study area.},
        keywords = {Consumer Behavior, Buying Attitude, Apartment Houses, Real Estate, Purchase Decision, Urban Housing, Residential Preferences, Housing Amenities, etc.},
        month = {December},
        }