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@article{144510,
        author = {Neha choudhary},
        title = {Job Satisfaction in Retail sector of Gorakhpur; in special reference with Spencer and V-Mart},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {3},
        number = {12},
        pages = {152-155},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=144510},
        abstract = { India with its massive youthful population, double earning family, increased number of working women and rapid growth in our economy has brought number of changes in the Indian society system. The economic expansion has shaped a growing, relatively wealthy middle class in India. Consequently, this has increased the consumption and made the local retail market more attractive. The potential of growing Indian retail market and maturing developed market has attracted national and international retailers to encash excellent business opportunity.
Retail industry requires extensive manpower but at other end long working hours, low salary and working on weekends and festivals make this job less attractive. Because of nature and perception of retail business retailing is not considered and seen as colorful career, in this situation it is difficult for retailers to attract the best human resources. In this situation it is imperative for retailers to ensure their present human resources should retain and see their career with them.},
        keywords = {Job, Retail Sector},
        month = {},
        }