In India, the food processing is identified as sun-rise industry. The present study was undertaken to study and analyze the prospects of convenience food market in Punjab. The findings of the study revealed that 34.44 percent of respondents used to purchase convenience food 3-4 times a week. The results further depicted that manufacturing date, expiry date, quality and nutritional contents were considered important attributes while purchasing convenience food. The attitude of respondents towards convenience food showed that these foods often have better taste and flavor; attractive packaging; hygienic and uncontaminated; make life comfortable; easy to handle and store and decrease cooking time. In the case of factors responsible for the purchase of convenience food, the highest ranks were given to: type of family as socio-personal factor; food preferences as socio-cultural factor; need as socio-psychological factor; discounts as economic factor; friends as motivational factor.