EVALUATION OF SYNERGETIC PERFORMANCE IN POST MERGER- A CASE STUDY OF BROOKBOND WITH LIPTON

EVALUATION OF SYNERGETIC PERFORMANCE IN POST MERGER- A CASE STUDY OF BROOKBOND WITH LIPTON
Author(s):
Rashmi R K, Dr Manoj Kumara N V
Keywords:
Ratios, Descriptive Analysis, T- test.
Abstract
In today’ business merger and acquisition play an important role in expanding and diversifying the business. In this paper an industry named brookbond was taken by brookbond with lipton ltd and the merger of these two created a good working condition. There is an positive and negative values with respect to profitability ratios, and in respect to efficiency ratios there is decrease in ratios after post – merger. And in the T- test output the level of significance is resulted with more than 0.05, and Ho is accepted. The study is based on the case of brookbond with lipton ltd, which was acquired by brookbond with lipton ltd., and shows that how the company’s ratios were valued during pre and post- merger.
Article Details
Unique Paper ID: 146793 Publication Volume & Issue: Volume 5, Issue 2 Page(s): 174 - 179
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