Improving Visibility of a Website Using Search Engine Optimization
Ayush Ruel Das, Mihir Athale
Search Engine Optimization is modifying the website according to some specific rules defined by various search engines such that it can be shown on the home page of the browser, which is also called organic search. The main objective of SEO is to show up the website in the organic search. There are basically two types of SEO, On Page SEO and Off Page SEO. This paper aims to describe all the possible techniques of On Page and Off Page SEO and also helps to correctly apply them on a website to improve the visibility and overall performance of the website.
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Unique Paper ID: 147325

Publication Volume & Issue: Volume 5, Issue 7

Page(s): 86 - 91
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Volume 7 Issue 3

Last Date 25 August 2020

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