To provide a high quality customer service that actually satisfies the customer needs that results in customer satisfaction which is one of the biggest approach and important need of today’s organizations. Customer satisfaction every time focuses on the behavioural intentions of the customer hence there is a strong reason why all the companies are continuously realizing and reaching out to the customer with the aim of building strong relationships that will result in customer loyalty and customer retention. Managers of all the small & big companies should therefore be more alert by the important part that is been played by the quality customer service in building those strong relationships. By gaining an accurate and deep understanding. into customer thought process and expecting managers will be in a position to offer products and services that meet customer demands. Customer service matters more than a price. Customer satisfaction and service is one of the most important issue affecting organizational survival and existence.. It has the most important effect on customer retention and in order to narrow it down, focus on customer service quality as one of the customer satisfaction factors for this technological advancement is a major factor.