Digital marketing is more easy than Offline Marketing
Author(s):
Akanksha Garg, Dr. Sahab Singh, Ms. Partibha
Keywords:
Digital Marketing, Offline Marketing, Ecommerce
Abstract
Today, Digital marketing has become wildly popular due to the cultural, technological, and societal shifts around us. e-Commerce can provide multiple comfortable zones to the customers in the form of availability of goods at a lower cost, wider choice and saves time. Ecommerce is showing enormously business growth in India. Customer feedback can play a major role in both marketing Digital Marketing and Offline Marketing. The success or best result of Digital Marketing is depending upon its popularity of e-Commerce customers, its branding images, its unique and fair policies of e-Commerce sites and customer relations, etc. Digital marketing is simple procedures and a friendly user than Offline marketing. The sample size of the study is 100.
Article Details
Unique Paper ID: 149280

Publication Volume & Issue: Volume 6, Issue 11

Page(s): 548 - 550
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Volume 7 Issue 1

Last Date 25 June 2020


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