Digital marketing is more easy than Offline Marketing
Akanksha Garg, Dr. Sahab Singh, Ms. Partibha
Digital Marketing, Offline Marketing, Ecommerce
Today, Digital marketing has become wildly popular due to the cultural, technological, and societal shifts around us. e-Commerce can provide multiple comfortable zones to the customers in the form of availability of goods at a lower cost, wider choice and saves time. Ecommerce is showing enormously business growth in India. Customer feedback can play a major role in both marketing Digital Marketing and Offline Marketing. The success or best result of Digital Marketing is depending upon its popularity of e-Commerce customers, its branding images, its unique and fair policies of e-Commerce sites and customer relations, etc. Digital marketing is simple procedures and a friendly user than Offline marketing. The sample size of the study is 100.