Marketing strategies in pandemic times in India – A critical review
Marketing, Digital marketing, Display ads, SEO, SEM, E mail marketing, Social media marketing, Pandemic, Analytics
Various marketing strategies are used by companies to create awareness and increase the sales of their products and services across multiple channels. The pandemic times have initiated the need for a change in customer engagement and marketing mix. This paper aims to critically review the unique challenges faced by the marketeers and measures taken up to overcome the same, due to limited customer access. Digital marketing is the most sought after strategy in the current times as consumption of digital content has peaked and seamless internet connectivity has provided access to the remotest of locations.