Marketing strategies in pandemic times in India – A critical review
Author(s):
Ramya V
Keywords:
Marketing, Digital marketing, Display ads, SEO, SEM, E mail marketing, Social media marketing, Pandemic, Analytics
Abstract
Various marketing strategies are used by companies to create awareness and increase the sales of their products and services across multiple channels. The pandemic times have initiated the need for a change in customer engagement and marketing mix. This paper aims to critically review the unique challenges faced by the marketeers and measures taken up to overcome the same, due to limited customer access. Digital marketing is the most sought after strategy in the current times as consumption of digital content has peaked and seamless internet connectivity has provided access to the remotest of locations.
Article Details
Unique Paper ID: 150060

Publication Volume & Issue: Volume 7, Issue 2

Page(s): 337 - 345
Article Preview & Download


Share This Article

Go To Issue



Call For Paper

Volume 7 Issue 3

Last Date 25 August 2020

About Us

IJIRT.org enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on editor@ijirt.org

Social Media

Google Verified Reviews

Contact Details

Telephone:6351679790
Email: editor@ijirt.org
Website: ijirt.org

Policies