Consumer Buying Behavior towards Ayurvedic Products in Tiruvarur District, Tamilnadu

Consumer Buying Behavior towards Ayurvedic Products in Tiruvarur District, Tamilnadu
Author(s):
V.MURUGAN
Keywords:
Ayurveda, consumer, health care, therapies, allopathic medicines.
Abstract
Ayurveda places great emphasis on prevention and encourages the maintenance of health through close attention to balance in one’s life, right thinking, diet, lifestyle and the use of herbs. Ayurveda is an alternative medicine system with historical roots in the Indian subcontinent.The Indian ayurvedic product is flooded with numerous well-known and recognized ayurvedic brands. Consumers of this epoch have become more concerned about their health and also tending to maintain quality of life which is reflected through the preferential consumption of those products that protects the good state of their health as well as provide utmost satisfaction. Ayurvedic products market in India has been growing at a robust pace over the last five years on account of increasing urbanization, improving consumer lifestyle, rising awareness about harmful effects of synthetic cosmetic products and allopathic medicines. The objective if this research paper is to study the consumer buying behavior in purchasing ayurvedic products and to understand their attitudes toward herbal medicine in Tiruvarur district of Tamilnadu, India.
Article Details
Unique Paper ID: 151814 Publication Volume & Issue: Volume 8, Issue 1 Page(s): 831 - 835
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