Author Login IJIRT Partner Network (IPN) Login

A STUDY ON CUSTOMER RELATIOSHIP MANAGEMENT (CRM) PRACTICES FOR SHOPPING MALL

  • Unique Paper ID: 143381
  • Volume: 2
  • Issue: 11
  • PageNo: 136-140
  • Abstract:
  • CRM represents an enterprise approach to developing full-knowledge about customer behaviour and preferences and to developing programmes and strategies that encourage customers to continually enhance their business relationship with the company. Customer Relationship Management is the entire process that focuses on the interface between the organization and its customers. The purpose of CRM is to improve marketing productivity by increasing marketing efficiency and enhancing marketing effectiveness. The goals of CRM are use existing relationship to grow revenue, use integrated information for excellent service, introduce more repeatable sales process and procedures, create new value and in still loyalty, implement a more proactive solution strategy. Therefore, this study attempts to review the effective relationship between CRM and customer fulfilment and trust with reference to retail store.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 2
  • Issue: 11
  • PageNo: 136-140

A STUDY ON CUSTOMER RELATIOSHIP MANAGEMENT (CRM) PRACTICES FOR SHOPPING MALL

Related Articles

Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry