IMPACT OF SOCIETAL ISSUE ADVERTISING ON THE MIND OF COMMON PEOPLE

IMPACT OF SOCIETAL ISSUE ADVERTISING ON THE MIND OF COMMON PEOPLE
Author(s):
DR. ANIL VASHISHT
Keywords:

Abstract
Social issues (also known as social problem, social evil and social conflict) refer to any undesirable condition that is opposed either by the whole society or by a section of the society. It is an unwanted social condition, often objectionable, the continuance of which is harmful for the society.India is facing a large number of social issues such as caste system, child labor, illiteracy, gender inequality, superstitions, religious conflicts and many more. It is high time to get relief of these undesirable social evils and therefore the society is made aware about these issues through advertising. Major social issues that are being highlighted through advertising are.
Article Details
Unique Paper ID: 145541 Publication Volume & Issue: Volume 4, Issue 10 Page(s): 320 - 326
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