Customer comfort on service quality-literature review
M.Robinson, R.Arivazhagi
comfort, service quality, satisfaction
The function of this document is to assess the level of fulfillment of the customers towards the quality services in departmental store. One of the biggest current challenges of marketing is given that and maintain purchaser satisfaction, purchaser satisfaction measures offer a meaningful and objective feedback about clients’ favorite and prospect. Service excellence has been the subject of significant interest by both practitioners and researchers. An important reason for the interest in service quality by practitioners results from the belief that this has a helpful effect on base-column presentation for the firm. though, practitioners frequently tend to use the terms service excellence and customer satisfaction inter changeably. Most experts agree that customer satisfaction is a short term, transaction specific measure whereas service quality is an attitude formed by a long-term over all estimate of a performance. Hence the trade is the most famous element of marketing where the marketers meet the ultimate consumer who exchanges value of manufactured goods and sanctions the very survival of trade. seller is the last link in the allocation chain.
Article Details
Unique Paper ID: 146310

Publication Volume & Issue: Volume 4, Issue 12

Page(s): 930 - 933
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