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CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING

  • Unique Paper ID: 146600
  • Volume: 5
  • Issue: 1
  • PageNo: 213-215
  • Abstract:
  • The origination of theinternet created ancompletenew experience forconsumers regarding assembly information, comparing products or prices and the possibility of purchasing on the internet. Consequently consumer behavior on the internet is an significant factor for marketers. to predict consumer behavior on the internet dealers need to understand how, where and why consumers behave online. This paper tries to analyze studies done by various researchers in order to explore what online channels consumers use when they are in a particular stage of the buying decision process (BDP). The study will create more understanding about why and how on-line consumers go through their obtaining decision process (BDP). It will be helpful in drawing a changed and more active marketing policy.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 5
  • Issue: 1
  • PageNo: 213-215

CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING

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Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

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