BHAVISHYA M B, Dr Manoj Kumara N V
Investment avenues, insurance, factors and objectives
The Indian financial services industry has taken a major leap with the gradual opening up of the economy. The growth in this industry is predicted by the width and depth of the products offered by it. The industry has brought out numerous innovative products.(Examples: financial services like insurance, investment avenues, interest rates and so on). Different avenues and alternatives of investment include share market, debentures or bonds, money market instruments, mutual funds, life insurance, real estate, precious objects, derivatives, non-marketable securities etc. (INVESTMENT AVENUES is a market for short term financial assets that are close substitute for money). However the extent to which these products are successful depends on the investors/ customers. The providers of financial products have to be extremely careful in marketing their products. The expectations of the investors, their perception towards various products/ investment avenues, their current pattern of investment have to be understood to serve them well and also to offer better products. Hence this study has been done with an objective to find out the investment pattern of investors in various investment avenues offered in the Indian financial system. The findings of the study are that the investors are aware of different modes of investment but the prime motive for investment is tax benefit. The study shows that the investor’s current preference of investments is in the order of life insurance policy, bank deposits, investments in shares and national savings certificates. The future investments are in areas of mutual funds schemes.
Article Details
Unique Paper ID: 146814

Publication Volume & Issue: Volume 5, Issue 2

Page(s): 132 - 134
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