An Overview of Digital Marketing

( An International Open Access , Peer-reviewed, Refereed Journal )

IJIRTEXPLORE- Search Thousands of research papers

ISSN: 2349-6002 ESTD Year: 2014

UGC approved journal no 47859

An Overview of Digital Marketing
Author(s):
R Rajalakshmi
Keywords:
Digital Marketing, content strategy, Social Marketing, prospective buyers.
Abstract
Digital Marketing is an act that involves a lot of digital efforts in promoting the product. This industry is emerging at a faster rate in developing economies and competition is also found to be severe. It is necessary for digital marketers to keep the sites updated with relevant and useful information to get the attention of information seekers or buyers. Formulation of strategies with relevant content, well crafted advertising plan, spreading the drafted information through social media, email, identifying the searches made by prospective buyers with the help of search engines are the essential things to be followed to become a successful digital marketer.
Article Details
Unique Paper ID: 151110 Publication Volume & Issue: Volume 7, Issue 11 Page(s): 571 - 574
Article Preview & Download

Share This Article

AICTE Sponsored National Conference on Smart Systems and Technologies

Last Date: 25th November 2021

LATEST INNOVATION’S AND FUTURE TRENDS IN MANAGEMENT

Last Date: 7th November 2021

IJIRT.org enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on editor@ijirt.org