Author Login IJIRT Partner Network (IPN) Login

A study on the role of core digital marketing components and conceptualization of strategies/models in scaling the Moms Community by Cloudnine Group of Hospitals

  • Unique Paper ID: 151309
  • Volume: 7
  • Issue: 12
  • PageNo: 400-406
  • Abstract:
  • Digital Technology is propelling healthcare to new heights and places. Online health communities (OHCs) enable people to find and exchange information and emotional support without being constrained by time, geography, or space. Online parenting communities are a great way for young, first-time, and novice parents to learn from their peers and develop their parenting skills. Apps, online forums, chat rooms, and groups are examples of these communities. It also acts as a support network for parents, as well as an opportunity for them to share ideas with one another. This study will focus on the Moms Community by Cloudnine Groups of Hospitals. It is a pregnancy, parenting and baby care online forum. The impact of digital marketing components in scaling the Moms Community is studied using various engagement metrics. Under core digital marketing, the focus is on aspects such as website analysis, content marketing, engagement metrics, social media marketing and SEO. First hand data as well as data from various analytical tools and websites, were used to compile this study. The community's development, as well as social media's involvement, engagement, and reach, were researched. Furthermore, the study will analyze appropriate models/concepts to scale the community and the interventions necessary to keep up with the digital space of the modern world in order for the community to expand and achieve new heights.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 7
  • Issue: 12
  • PageNo: 400-406

A study on the role of core digital marketing components and conceptualization of strategies/models in scaling the Moms Community by Cloudnine Group of Hospitals

Related Articles

Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry