A study on the role of core digital marketing components and conceptualization of strategies/models in scaling the Moms Community by Cloudnine Group of Hospitals
Sheethal Edith Das , R.J.T. Nirmal Raj
Moms Community by Cloudnine, Online Health Communities, Online Parenting Communities, Digital Marketing, Scaling Communities, Online Pregnancy Communities
Digital Technology is propelling healthcare to new heights and places. Online health communities (OHCs) enable people to find and exchange information and emotional support without being constrained by time, geography, or space. Online parenting communities are a great way for young, first-time, and novice parents to learn from their peers and develop their parenting skills. Apps, online forums, chat rooms, and groups are examples of these communities. It also acts as a support network for parents, as well as an opportunity for them to share ideas with one another. This study will focus on the Moms Community by Cloudnine Groups of Hospitals. It is a pregnancy, parenting and baby care online forum. The impact of digital marketing components in scaling the Moms Community is studied using various engagement metrics. Under core digital marketing, the focus is on aspects such as website analysis, content marketing, engagement metrics, social media marketing and SEO. First hand data as well as data from various analytical tools and websites, were used to compile this study. The community's development, as well as social media's involvement, engagement, and reach, were researched. Furthermore, the study will analyze appropriate models/concepts to scale the community and the interventions necessary to keep up with the digital space of the modern world in order for the community to expand and achieve new heights.
Article Details
Unique Paper ID: 151309

Publication Volume & Issue: Volume 7, Issue 12

Page(s): 400 - 406
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