A STUDY ON ONLINE SHOPPING BEHAVIOUR FOR APPAREL
Author(s):
Nikhil Goyal, Yuvraj Singh, Rahul Shukla, Satyajee Srivastava
Keywords:
Apparel industry, trust and security online purchasing, satisfaction and shopping behaviour.
Abstract
In Today’s Life, Everyone wants to wear the bright and trendy clothes of their own choice but while shopping the clothes it becomes very tedious to select clothes when many choices are available and we don’t know anything about clothes to which area it’s belong. We all know that Online Shopping is very much developed in India. By analyzing the current behaviour of Indian buyers, experts have estimated that the trend of e-shopping will become a basic phenomenon for buyers in the coming years. The focus is on the five online factors: financial risk, Product performance risk, delivery risk, trust and safety, and website design. Empirical data were collected by means of a questionnaire survey and distributed by hand and online to 100 respondents. The findings of this research have shown that website design is the most influential and important factor. Although product performance risk and confidence & protection have a significant impact on consumer online shopping behaviour, the study finds that the remaining factors of financial risk and delivery risk have no significant impact on consumer online shopping behaviour. In the last two years, there has been a significant increase in online clothing trade. The aim of this study is to analyse the trends in Indian consumers' online shopping in the clothing segment.
Article Details
Unique Paper ID: 151549

Publication Volume & Issue: Volume 8, Issue 1

Page(s): 341 - 347
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