Factors Affecting Adoption of Social Media Platforms
Aman Sharma, Akash Ujjwal , Abhishek Kumar
The introduction of social media creates new informational channels through mass interactions among users. This form of digital interactions helps information spread at a very high speed and effectively. In business, social media has a significant impact on marketing and in maintaining good relations with the customers and helps to give information about sellers, products and service.
Article Details
Unique Paper ID: 151615

Publication Volume & Issue: Volume 8, Issue 1

Page(s): 407 - 409
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