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Factors Affecting Adoption of Social Media Platforms

  • Unique Paper ID: 151615
  • Volume: 8
  • Issue: 1
  • PageNo: 407-409
  • Abstract:
  • The introduction of social media creates new informational channels through mass interactions among users. This form of digital interactions helps information spread at a very high speed and effectively. In business, social media has a significant impact on marketing and in maintaining good relations with the customers and helps to give information about sellers, products and service.
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  • ISSN: 2349-6002
  • Volume: 8
  • Issue: 1
  • PageNo: 407-409

Factors Affecting Adoption of Social Media Platforms

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