Nimesh Shukla, Kunal Singh , Harshit Verma, Dharmveer Singh, Pooja Vajpayee
Today the market place is flooded with several e-commerce options for consumers to shop from. A variety of creative and innovative products are offered in market. Online shopping is no more a privilege enjoyed by our friends in U.S.A or UK, today it is a reality in India. In last few years India has seen enormous growth in e-commerce and its influence in life of users. There is enough scope for online business in the near future if they understand the user’s psyche and meetup to their needs. Internet has evolved the way consumers shops and buys goods and services, and has rapidly changed into a phenomenon. Many companies have started using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets. Many experts are optimistic about the prospect of online business. In addition to the tremendous potential of the E-commerce market, the Internet provides a unique opportunity for companies to more efficiently reach existing and potential customers. Although most of the revenue of online transactions comes from business-to-business commerce, the practitioners of business-to-consumer commerce should not lose confidence. It has been more than a decade since business-to-consumer E-commerce first evolved. Scholars and practitioners of electronic commerce constantly strive to gain an improved insight into consumer behavior in cyberspace. Along with the development of E-retailing, researchers continue to explain E-consumers behavior from different perspectives. Many of their studies have posited new emergent factors or assumptions that are based on traditional models of consumer behavior, and then examine their validity in the internet context.
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Unique Paper ID: 151956

Publication Volume & Issue: Volume 8, Issue 2

Page(s): 32 - 36
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