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@article{152077,
        author = {DR.M.MEHARBANU and R.DIVYABHARATHI},
        title = {RURAL – URBAN WOMEN AND DIGITIZATION: POINTERS FROM POLLACHI TALUK},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {8},
        number = {2},
        pages = {385-391},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=152077},
        abstract = {The digital world that stands today is due to the different advancements in automations and sciences, modernizations and latest innovations. At present, each and each country wishes to be totally digitized in order that the states are going to be legitimized during a superior way. The term Digital India depicts the priority of using the varied Information and Communication Technologies (ICT) like mobile phones, personal computers, tabs, televisions, etc. The Digital India Campaign are that the visionary venture of the Indian Government to revamp our country into smart, economy cautious and digitally legitimized nation. The Government of India wishes to rebuild India with an excellent and acceptable of administration for the citizens and by creating coordination and synchronization of responsibilities among the citizens. The Digital India Campaign aims in connecting the people of India digitally and to transfer the varied Government services and programs with the assistance of ICT. 
The sample for this study has been taken from the economic capital of India, Coimbatore, where Information & Communication Technology (ICT) and digitization are easily accessible. Despite the simple accessibility of ICT and digitization, this paper suggests that girls during this city appear to possess a limited purpose in using the online or ICT. ICT and digitization are largely used for the online social interaction and entertainment. 
This study finds that ladies are hooked in to their family before and after marriage, for financial deciding .Online education doesn't depend upon age and employment status, but on educational qualification and marital status. Thus, the study suggests that social and economic inequality exists which they hinder capacity building among women. With the assistance of this study, one gains an understanding of the needs that women use available digital facilities. The findings suggest that governments got to design and implement more interactive awareness programmes and policies for ladies to empower them through the effective and efficient use of the digital platform.},
        keywords = {ICT; Agriculture; Digital India; Online National Agriculture Trading Market; Women Empowerment, Information &Communication technology, Digitalization, Social &Financial Inequality and Awareness},
        month = {},
        }