• ISSN: 2349-6002
  • UGC Approved Journal No 47859
Author Login IJIRT Partner Network (IPN) Login

Impact of Buying Behaviour Factors on Consumer Satisfaction in Organized Retail Stores With Reference to FMCGs

  • Unique Paper ID: 152748
  • Volume: 8
  • Issue: 4
  • PageNo: 304-311
  • Abstract:
  • In present day economic scenario FMCG have a vital role to play. The selection of target will throw light mainly on market segmentation and the assembling of marketing mix (the four P's of marketing) in the right combination. The choice of the appropriate marketing activities and the allocation of the appropriate marketing effort to each one of them are involved in this process. Product strategy is a part of this process and its main purpose is matching the products with market needs and consumers’ purchasing capacity issues. Distribution strategy is another part and its major role is taking the product where it is convenient to consumers. It can be concluded on the basis of above given facts that how importantly marketing is required for FMCG. The study has examined the impact of buying factors on customer satisfaction and through regression, the hypotheses were tested
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 8
  • Issue: 4
  • PageNo: 304-311

Impact of Buying Behaviour Factors on Consumer Satisfaction in Organized Retail Stores With Reference to FMCGs

Related Articles

Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry