To analyse the consumers buying behaviour towards the different models of Hero and Bajaj Two-Wheeler
Deepali , Dr. Santosh Bali , Ashutosh Sharma
Consumer behaviour is considered an important study in analysing activities or preferences of the individuals, groups and other organisations related to purchasing the products of goods and services. There are various aspects of change in consumer behaviour that need to be taken into consideration by the business organisations as the change in preferences can affect the buying behaviour of the consumers. The study of investigating different aspects, including demographics, lifestyles, and consumer patterns, is very helpful to make out the changing consumer behaviour.
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Unique Paper ID: 152878

Publication Volume & Issue: Volume 8, Issue 4

Page(s): 700 - 705
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