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To analyse the consumers buying behaviour towards the different models of Hero and Bajaj Two-Wheeler

  • Unique Paper ID: 152878
  • Volume: 8
  • Issue: 4
  • PageNo: 700-705
  • Abstract:
  • Consumer behaviour is considered an important study in analysing activities or preferences of the individuals, groups and other organisations related to purchasing the products of goods and services. There are various aspects of change in consumer behaviour that need to be taken into consideration by the business organisations as the change in preferences can affect the buying behaviour of the consumers. The study of investigating different aspects, including demographics, lifestyles, and consumer patterns, is very helpful to make out the changing consumer behaviour.
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  • ISSN: 2349-6002
  • Volume: 8
  • Issue: 4
  • PageNo: 700-705

To analyse the consumers buying behaviour towards the different models of Hero and Bajaj Two-Wheeler

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8.01 (Year 2024)
UGC Approved
Journal no 47859

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