A study on Personal Loan at Bajaj Finserv Limited
Author(s):
Dr. Jonathan Joseph
Keywords:
Personal loan Scheme, Interest rates, Bajaj Financial Services, customer, Interest Rates.
Abstract
Personal Loan is an unsecured loan for personal use which doesn’t require any security or collateral and can be availed for any purpose, be it a wedding expenditure, a holiday or purchasing consumer durables, the personal loan is very handy & caters to all Individual needs. The amount of loan can be ranged from Rs. 50,000 – Rs. 20 lakhs & the tenure for repaying the loan varies from 1 to 5 years. A study was undertaken on Bajaj Finserv Limited which deals with financial services of the Bajaj Group. Its core businesses are spread across Lending, Insurance and Wealth Advisory. The Loans cover a wide range of products, which include: Unsecured Personal Loans Secured Loans Home Finance Home Equity Loans. The objectives of the study was: • To find the preferences of customer regarding various types of loan. • To know the amount of loan generally availed by the respondents. • To study the Advertising effectiveness in creating awareness among the public. • To study the satisfaction level of customer regarding different loans schemes provided by Bajaj Finserv Limited. The sample size of the study is 100. Data Collection - Information has been collected from both Primary and Secondary Data. The study found out that the loan procurement process is with: • Simplicity - Easy to understand, simple processes and standard documentation. • Speed - Average turnaround time in loan processing is just two days. • One of the lowest Personal Loan Interest rates. Minimum Documentation. This result shows the perception of different customer toward services of Bajaj Finserv Limited. The 12 % customer thinks that the service delivery of Bajaj Finserv Limited is excellent whereas 47% thinks its service delivery is very good, 31% thinks that services delivery is only good and 6% thinks that the service delivery of Bajaj Finserv Limited is fair, but as nobody can satisfy everyone at same time, so this is same for Bajaj Finserv Limited, 4%customer are not satisfied with the services of Bajaj Finserv Limited. 1.The study is limited to Bajaj Financial services. 2. The study is limited to analysis of Personal loan Scheme of Bajaj Financial services. 3. Study is also limited to the reliability of Primary data
Article Details
Unique Paper ID: 153327

Publication Volume & Issue: Volume 8, Issue 6

Page(s): 442 - 451
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