EFFECTIVENESS OF GREEN BANKING INITIATIVES – A SPECIAL REFERENCE TOWARDS PUBLIC SECTOR AND PRIVATE SECTOR BANKS IN TAMILNADU
Author(s):
M. Narayanan, Dr. S. Chandrasekaran
Keywords:
Green Banking Initiatives in Indian Banking sector, Green banking Initiatives of Customers faced problems, Green Banking Initiatives different opinion of Customers in different age group and gender groups, etc.,
Abstract
The adoption of green banking initiatives has many dynamics. The green banking initiatives focus on promoting environment friendly banking in the society. This paper attempts to analyse the effectiveness of green banking initiatives among the customers with different age groups. ANOVA and “t” test are applied for analyzing objectives. This paper finding explains that the different initiatives of green banking across the various age group individuals, as young generation is more inclined towards green banking initiatives than the various marital status groups. Therefore, more awareness of green banking initiatives to be created by the young generation of the customers.
Article Details
Unique Paper ID: 153416

Publication Volume & Issue: Volume 8, Issue 7

Page(s): 99 - 102
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