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EFFECTIVENESS OF GREEN BANKING INITIATIVES – A SPECIAL REFERENCE TOWARDS PUBLIC SECTOR AND PRIVATE SECTOR BANKS IN TAMILNADU

  • Unique Paper ID: 153416
  • Volume: 8
  • Issue: 7
  • PageNo: 99-102
  • Abstract:
  • The adoption of green banking initiatives has many dynamics. The green banking initiatives focus on promoting environment friendly banking in the society. This paper attempts to analyse the effectiveness of green banking initiatives among the customers with different age groups. ANOVA and “t” test are applied for analyzing objectives. This paper finding explains that the different initiatives of green banking across the various age group individuals, as young generation is more inclined towards green banking initiatives than the various marital status groups. Therefore, more awareness of green banking initiatives to be created by the young generation of the customers.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 8
  • Issue: 7
  • PageNo: 99-102

EFFECTIVENESS OF GREEN BANKING INITIATIVES – A SPECIAL REFERENCE TOWARDS PUBLIC SECTOR AND PRIVATE SECTOR BANKS IN TAMILNADU

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8.01 (Year 2024)
UGC Approved
Journal no 47859

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