Internet based shopping among Women consumers with special reference to Household women in Chennai city
Internet based shopping has become a recent trend of shopping in the current years and it is quickly becoming an important part of lifestyle of every women. Due to wide spread internet access by people and e-commerce usage by traders, internet based shopping has shown a massive growth in recent years. Most of the household women or house wives have been the majority shoppers online among the women consumers and thus this study finds out the attitude of household women towards online shopping. Internet based shopping had impressed the women consumers more than the men consumers. The Internet based shopping specially attracts the household women consumers to purchase their needs over internet and they feel more comfortable to buy online according to their taste and preference. This research paper attempted to find out whether there is any impact of various factors like internet literacy, educational qualification, website usability and internet based product price on online shopping. The study was undertaken among the household women of Chennai city. The results of the study highlighted that there is a significant relationship of online shopping with the factors mentioned above.
Article Details
Unique Paper ID: 153686

Publication Volume & Issue: Volume 8, Issue 8

Page(s): 377 - 379
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