A Study on Investors’ Preference towards State Bank of India (SBI) Mutual Funds in Madurai District
V. RANI, Dr. S. Benita
SBI mutual funds, schemes, investor’s preference, satisfaction, Madurai
Many of the financial instruments, mutual fund is one of the most attractive financial investment instruments that plays a vital role in the economy of India. The primary goal behind investment in mutual fund is to earn goods return with comparatively low risk. The main objective of this study was to identify the investors’ preference towards State Bank of India (SBI) mutual funds in Madurai district. Also, we identify the predominant factors which influence the individual investors preference and to analyse the impact of different demographic variables on the attitude of investors towards SBI mutual funds. The primary research data was collected from 110 respondents using questionnaire. From this study, we found that the better returns to investors is the prime and major benefits for making investment in SBI mutual funds followed by tax savings and safety. We observed majority of the respondents preferred to invest in open-ended schemes because there is no restriction on investor's entry, exit and holding period. Majority of the respondents in Madurai district have a high level of satisfaction with the SBI mutual funds due to adequate infrastructure, customer service, performance and stratification. We found that the investor’s educational qualification plays a little role to determine their knowledge about the mutual funds. Finally, we conclude that the study will be useful for the SBI mutual fund company for providing better service and policy schemes. Furthermore, this study will certainly help the SBI to take steps in increasing the awareness of SBI mutual fund schemes to the investors.
Article Details
Unique Paper ID: 153743

Publication Volume & Issue: Volume 8, Issue 8

Page(s): 296 - 307
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