Author Login IJIRT Partner Network (IPN) Login

A Study on Investors’ Preference towards State Bank of India (SBI) Mutual Funds in Madurai District

  • Unique Paper ID: 153743
  • Volume: 8
  • Issue: 8
  • PageNo: 296-307
  • Abstract:
  • Many of the financial instruments, mutual fund is one of the most attractive financial investment instruments that plays a vital role in the economy of India. The primary goal behind investment in mutual fund is to earn goods return with comparatively low risk. The main objective of this study was to identify the investors’ preference towards State Bank of India (SBI) mutual funds in Madurai district. Also, we identify the predominant factors which influence the individual investors preference and to analyse the impact of different demographic variables on the attitude of investors towards SBI mutual funds. The primary research data was collected from 110 respondents using questionnaire. From this study, we found that the better returns to investors is the prime and major benefits for making investment in SBI mutual funds followed by tax savings and safety. We observed majority of the respondents preferred to invest in open-ended schemes because there is no restriction on investor's entry, exit and holding period. Majority of the respondents in Madurai district have a high level of satisfaction with the SBI mutual funds due to adequate infrastructure, customer service, performance and stratification. We found that the investor’s educational qualification plays a little role to determine their knowledge about the mutual funds. Finally, we conclude that the study will be useful for the SBI mutual fund company for providing better service and policy schemes. Furthermore, this study will certainly help the SBI to take steps in increasing the awareness of SBI mutual fund schemes to the investors.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 8
  • Issue: 8
  • PageNo: 296-307

A Study on Investors’ Preference towards State Bank of India (SBI) Mutual Funds in Madurai District

Related Articles

Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry