the form of health, financial, social, business, economical, and monetary issues due to the pandemic COVID-19 pandemic. In the hospitality industry has been one of the sectors most badly impacted and global increase in nationwide lockdowns and inbound travel restrictions. The study aims of this research to systematize the problems and opportunities in the hospitality industry in a COVID 19 pandemic and develops new stratagems and applies new tactics to survive the upcoming financial debacle in the hospitality industry. This study utilized descriptive method of research to find out how respondents assess the impact and opportunities of the COVID 19 pandemic in hospitality and tourism industry along with cost-cutting, orderliness, , virtualization, Integration and domestication.. Research was conducted data were gathered using a online questionnaire accomplished by the respondents, with the aid of SPSS (Statistical Package for Social Sciences), the regression analysis was used to analyze the significant relationship between the respondent’s the perception and the level of effectiveness in assessing the impact and opportunities of the COVID 19 pandemic in hospitality and tourism industry. On
Article Details
Unique Paper ID: 154037
Publication Volume & Issue: Volume 8, Issue 9
Page(s): 714 - 720
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