A Study on Factors Influencing towards Organized Retailing in Coimbatore City - A Gender Perspective

A Study on Factors Influencing towards Organized Retailing in Coimbatore City - A Gender Perspective
Author(s):
Dr.K.Ramya
Keywords:
Customer Perception, Organized Retail Sector, Gender Perspective
Abstract
Organized retail sector is a upcoming trend in major cities across the globe and booming in India. However, it is in the burgeoning stage in many of the important cities other than metros. It is expected that by 2030 modern retail industry in India will be 1.5 tn billion. This is mainly due to strong income growth, changing life style, fun and entertainment and favourable demographic patterns creates a need for organized retail sector. The study mainly focuses on factors influencing towards organized retail sector based on gender perspective by applying T test. Here the Product related factors, Service and physical factors are taken for the study in order to find out there is any difference in the opinion about the factors which influence the male and female to choose the organized retail sector.
Article Details
Unique Paper ID: 154070 Publication Volume & Issue: Volume 8, Issue 9 Page(s): 683 - 687
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