Behavioral Finance and Traditional Finance role in investment decision making for individuals

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ISSN: 2349-6002 ESTD Year: 2014

UGC approved journal no 47859

Behavioral Finance and Traditional Finance role in investment decision making for individuals
Author(s):
Pallavi G P
Keywords:
Behavioral Finance, Psychology, Knowledgeable, Rational
Abstract
This articles briefly explains the concepts of behavioral finance and traditional finance. Behavioral finance is always based on investors psychology and human attitude and behavior. In traditional finance investment decisions is based on mathematical calculations of the market and investors take a decision based on the available data in the market. Comparison of behavioral finance and traditional finance and which finance method is suitable for the investors to take a decision.
Article Details
Unique Paper ID: 154154 Publication Volume & Issue: Volume 8, Issue 10 Page(s): 220 - 223
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