A study of women's compulsive buying behaviour, with a special focus on fashion-related products

A study of women's compulsive buying behaviour, with a special focus on fashion-related products
Author(s):
Dr. Prashant Ravindrakumar Pandya, Dr. Kerav Pandya
Keywords:
Compulsive buying behaviour, shopping mall, Fashion apparel, Exploratory Factor Analysis
Abstract
Shopping and spending compulsively makes a person feel worse in general. It shares certain characteristics with alcoholism, gambling, and overeating addictions, and it is similar to other addictive behaviours. This can be a seasonal salve for despair, anxiety, and loneliness throughout the Christmas season. This can also occur when a person is exhausted, lonely, or enraged. Purchasing and spending will not result in increased affection, improved self-esteem, or the healing of scars, sorrows, and strain in everyday difficulties. It exacerbates these feelings by increasing the individual's financial burden as a result of obsessive purchasing. Using primary data obtained from 300 customers from retail malls like Pantaloon and Reliance Trends in Surat city using a structured questionnaire, the current article investigates the influence of compulsive buying behaviour of female consumers in retail malls with a specific focus on Clothing goods. Exploratory factor analysis was used to analyse the data.
Article Details
Unique Paper ID: 154400 Publication Volume & Issue: Volume 8, Issue 11 Page(s): 143 - 149
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