ROLE OF MEDIA IN THE EMPOWERMENT OF TRIBAL WOMEN IN ANDHRA PRADEH

ROLE OF MEDIA IN THE EMPOWERMENT OF TRIBAL WOMEN IN ANDHRA PRADEH
Author(s):
Ramanji Naik G, Dr. K. Obulesu
Keywords:
Media, Tribal Women, Mass Communication, Empowerment.
Abstract
The State has a constitutional obligation to create informed citizenry in the society. The communications media are required to educate, organize and motivate tribal women as a matter of corporate social responsibility. The central government agencies, state government bodies, tribal development research institutions, universities, media institutions, non-government organizations are called upon to coordinate the tribal women empowerment programmes in tribal areas. Tribal women specific media programmes are essential to enlist the active participation of tribal women in the process of development. The non –government organizations and media institutions are also important sources of communication for tribal women empowerment. These agencies could function as pressure groups to force initiation of action where none exist with respect to empowerment of tribal women in our society. In this article study of “Role of media in the empowerment of tribal women” in A.P.
Article Details
Unique Paper ID: 154690 Publication Volume & Issue: Volume 8, Issue 12 Page(s): 1253 - 1262
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