A Study on Investor's Perception Towards Online Trading With the Reference of Stock Exchange in Chennai
Author(s):
U Pooja, Dr. John britto. M
Keywords:
Online trading, Stock exchange, investors, brokerage
Abstract
Online Trading is a buying and selling of stocks, through internet in an area of commercial activity. The set of institution facilities the exchange of stocks between buyers and sellers. Online trading can be done by process of an individual and traders buying and selling securities over an electronic network with a brokerage. The study aims to identify the preferences of the respondent towards online trading in Chennai. The questionnaire was collected for the study as a Primary data with a sample of 100 investors and Secondary data was made available through company literature and internet. The Data collected above was analyzed thoroughly through appropriate statistical methods and presented in the form of tables and charts. In this project investor’s choice of investment avenues, reasons for the choice, characteristics they expect from advisory services and awareness levels of various online advisory services have been dealt in length and breadth.
Article Details
Unique Paper ID: 154706

Publication Volume & Issue: Volume 8, Issue 12

Page(s): 138 - 142
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