Cracking the Minds of Consumers By Advertisement
Nandana S, Dr. Girisha M C
strategies, irritating advertisements, purchase decisions.
Indian market progressing in a lightning way along with accelerated growth of sales promotions. Companies garbing the Indian market with different innovative advertisement strategies such as emotional advertisement, responsible advertisement and normal way of advertisement. Recently many companies using the strategies such as irritating advertisement strategies to make register in the minds of consumers by continues same advertisement in media. Irritating advertisement causes negative attitude towards brand but sometime this strategy helps to register that brand in the minds of customers. This research article focusing on understanding consumer mind-set and purchase decision on brands which causes irritation by their advertisement. This research is based on descriptive analysis and survey method to collect data from consumers from Bangalore and Mysore. The questionnaire consists of two parts such as demographic characteristics and statements related to advertisement and purchase decision.
Article Details
Unique Paper ID: 155443

Publication Volume & Issue: Volume 9, Issue 1

Page(s): 963 - 969
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