CUSTOMER SATISFACTION TOWARDS SBI AND HDFC BANK WITH SPECIAL REFERENCE TO COIMBATORE CITY - A COMPARATIVE STUDY
Author(s):
DR.V. SRIDEVI, Sangeetha G
Keywords:
Customer Satisfaction, SBI, HDFC.
Abstract
The present study was undertaken to know the satisfaction of the customers towards state Bank of India (SBI) and (HDFC) Bank. The main problem of the customers is they are not well aware of the services provided by their banks. The study also focuses on the customer perception that how the banking services can be improved. In this study, both primary sources of data, as well as secondary sources of data, have been used. In the course of doing this project, came to know that the banks are highly preferred by the customers but their satisfaction and preferences are different up to some extent towards the service of these banks.
Article Details
Unique Paper ID: 155969

Publication Volume & Issue: Volume 9, Issue 2

Page(s): 1256 - 1261
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