CUSTOMER SATISFACTION TOWARDS SBI AND HDFC BANK WITH SPECIAL REFERENCE TO COIMBATORE CITY - A COMPARATIVE STUDY
Author(s):
DR.V. SRIDEVI, Sangeetha G
Keywords:
Customer Satisfaction, SBI, HDFC.
Abstract
The present study was undertaken to know the satisfaction of the customers towards state Bank of India (SBI) and (HDFC) Bank. The main problem of the customers is they are not well aware of the services provided by their banks. The study also focuses on the customer perception that how the banking services can be improved. In this study, both primary sources of data, as well as secondary sources of data, have been used. In the course of doing this project, came to know that the banks are highly preferred by the customers but their satisfaction and preferences are different up to some extent towards the service of these banks.
Article Details
Unique Paper ID: 155969

Publication Volume & Issue: Volume 9, Issue 2

Page(s): 1256 - 1261
Article Preview & Download


Share This Article

Conference Alert

NCSST-2021

AICTE Sponsored National Conference on Smart Systems and Technologies

Last Date: 25th November 2021

SWEC- Management

LATEST INNOVATION’S AND FUTURE TRENDS IN MANAGEMENT

Last Date: 7th November 2021

Go To Issue



Call For Paper

Volume 9 Issue 10

Last Date for paper submitting for March Issue is 25 March 2023

About Us

IJIRT.org enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on editor@ijirt.org

Social Media

Google Verified Reviews

Contact Details

Telephone:6351679790
Email: editor@ijirt.org
Website: ijirt.org

Policies