CUSTOMER SATISFACTION TOWARDS RAMRAJ COTTON
Author(s):
Pranesh.A, D.Shanmugavadivel
Keywords:
Customer satisfaction, quality, price.
Abstract
With particular emphasis on the city of Coimbatore, the purpose of this study is to ascertain consumer satisfaction with Ramraj cotton. Customer satisfaction is the customer's overall opinion of the supplier and the goods and services they provide. The goal of the study is to determine how customers feel about and behave toward Ramraj cotton. moreover to investigate numerous elements affecting the desirable level of Ramraj cotton Additionally, to research consumer perceptions of value, service, and hospitality. 140 respondents participated in the study's analysis. The study made use of percentage analysis, Likert scale analysis, and ranking correlation. The current study examines customer satisfaction with ramraj cotton with a focus on the city of Coimbatore.
Article Details
Unique Paper ID: 156075

Publication Volume & Issue: Volume 9, Issue 2

Page(s): 799 - 802
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