The Role Of Content Marketing In Enhancing Customer Loyalty- An Empirical Study Of Mobile User
Author(s):
Dr Shilpa Parihar
Keywords:
Content Marketing,  Customer Loyalty, Mobile User
Abstract
Advancements in technology and innovation have created a competitive world. The competition is not confined to local brands but global brands. Access to the internet has strengthened the customer to choose the brand of their choice. It is a race of survival of the fittest. Any industry to sustain itself in the market must gain customer loyalty. Access to the internet and internet users have given rise to content marketing, which helps create and build customer relations and plays a positive role in creating brand loyalty. The mobile phone market has tough competition, making it difficult for industries to retain customers. In the following research, the function of content marketing in the development of customer loyalty among mobile users was investigated. The respondents agreed that their decisions are affected by the content of the mobile company, making them feel connected. The consumer is educated and demands more information. We can create a strong and long bond with the consumer by implementing the right content marketing strategy.
Article Details
Unique Paper ID: 156767

Publication Volume & Issue: Volume 9, Issue 4

Page(s): 725 - 730
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