The Role Of Content Marketing In Enhancing Customer Loyalty- An Empirical Study Of Mobile User
Dr Shilpa Parihar
Content Marketing,  Customer Loyalty, Mobile User
Advancements in technology and innovation have created a competitive world. The competition is not confined to local brands but global brands. Access to the internet has strengthened the customer to choose the brand of their choice. It is a race of survival of the fittest. Any industry to sustain itself in the market must gain customer loyalty. Access to the internet and internet users have given rise to content marketing, which helps create and build customer relations and plays a positive role in creating brand loyalty. The mobile phone market has tough competition, making it difficult for industries to retain customers. In the following research, the function of content marketing in the development of customer loyalty among mobile users was investigated. The respondents agreed that their decisions are affected by the content of the mobile company, making them feel connected. The consumer is educated and demands more information. We can create a strong and long bond with the consumer by implementing the right content marketing strategy.
Article Details
Unique Paper ID: 156767

Publication Volume & Issue: Volume 9, Issue 4

Page(s): 725 - 730
Article Preview & Download

Share This Article

Join our RMS

Conference Alert

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024

Last Date: 15th March 2024

Call For Paper

Volume 10 Issue 10

Last Date for paper submitting for March Issue is 25 June 2024

About Us enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on

Social Media

Google Verified Reviews