A STUDY ON CUSTOMER SATISFACTION TOWARDS RK ENTERPRISES PVT LIMITED (YAMAHA) IN TIRUPATI

A STUDY ON CUSTOMER SATISFACTION TOWARDS RK ENTERPRISES PVT LIMITED (YAMAHA) IN TIRUPATI
Author(s):
Dr. N. CHANDRIKA, T. BHANUPRAKASH
Keywords:
customer satisfaction
Abstract
One industry that is evergreen in everyone's life is the automotive business. India is one of the world's top two-wheeler producers and manufacturers. In terms of the quantity of two-wheelers produced and domestic sales, it is only surpassed by Japan and China. When automobile manufacturing began in India in the early 1950s, the two-wheeler Scooter production in the nation was established by Products of India (API). The level of satisfaction is determined by the customer. In this paper convenience sampling used for selection of 160 respondents.The primary goals are to identify consumer loyalty and pleasure with Yamaha bikes. This research uses descriptive methodology. The responders who own Yamaha bikes are included in the population's total. The study's key conclusions are that the majority of respondents thought Yamaha had improved. According to the research, demographic parameters including age, gender, and occupation have less of an impact on customer satisfaction factors than Yamaha bikes. According to the research's findings, most customers are satisfied with Yamaha bikes in light of the specified factors.
Article Details
Unique Paper ID: 156808 Publication Volume & Issue: Volume 9, Issue 5 Page(s): 33 - 43
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