The Growth of Organization's Identity and Brand through Corporate Public Relations
Dr. Ashutosh Mandavi
Liberalization, however, has also presented the Indian economy with significant difficulties. After implementing the liberalisation process, the Indian agriculture economy has been steadily declining. Since the majority of Indian farmers fall into the marginal group, assuming one consider the entire nation, our farmers did not have the opportunity to benefit from liberalisation as much as they should have. The ability of our sector's enterprises to compete with MNCs falls short of expectations. The tourism industry has numerous challenges in the service sector as well. The significant sites in the historical cultural area are not being effectively developed, despite their enormous potential. Likewise, because of our economics Public relations play a significant part in the growth of any organisation in the dynamic business and economic environment of the globalised economy, it is vital to note. If they wish to be successful in business, the new generation of professional industry managers must acquire the idea of strong public relations. Our nation can no longer exist economically in isolation in this era of economic globalisation and liberalisation. To transform our economy qualitatively so that it is in line with the rest of the world will require a bold undertaking. To thrive in this new economic climate, Indian businesses must qualitatively upgrade both their business and organisational structural strategies. Communication with the general public is developed through the process of public relations. It involves the theory and application of many different disciplines, including management, media, communication, and psychology. Information given through public relations is always based on the fullest possible truth. The terms "public" and "contact" together make up the term "public relations." Public refers to the broad populace, public, or everyday individual, and contact denotes the beginning or upkeep of a relationship. In order to keep a contact with the general public, one develops public relations. Hindi also uses the word "public relations" frequently to describe this topic. The English word "Public Relations," which is shortened to "PR," is referred to as "Public Relations."
Article Details
Unique Paper ID: 156898

Publication Volume & Issue: Volume 9, Issue 5

Page(s): 277 - 281
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