AN EMPIRICAL STUDY ON CONSUMER’S SWING TOWARDS E-COMMERCE AND M-COMMERCE
Author(s):
AMBARISH GHOSH, Dr. Aparna Ghosh, Dr.Imran Nadeem Siddiqui
Keywords:
E-Commerce, M-Commerce, Consumers, Business, Shopping, Growth
Abstract
Online shopping has grown in popularity over the years, by the application of technology the business is growing at a high rate. This paper give us the information how the application of E- commerce and M-Commerce has changed today’s business world, its impact both problems and opportunities for the business and customers and how the innovation in technology leads to convenient and personalized ordering. We all know how mobile commerce is growing in the modern business world, with the rise in internet users and mobile access among consumers, the technology of Mobile commerce has come up new business model, the business which are using latest technology have a great future ahead. The young customers, mobile users and internet savvy customer are shifting towards of e-commerce and m-commerce because of many reasons. Finally, this paper will introduce us to these segments of e-commerce and m commerce, how they have evolved over the years and how to achieve long-term success with their products and deliver a better experience. This research paper is the result of a variety of analyses on how these sectors are providing consumers with many benefits at an unprecedented rate, resulting in great corporate growth. A total of 125 respondents given their views about their swing towards e- commerce and m-commerce by using "standard questionnaire," which was designed on a five-point interval scale.
Article Details
Unique Paper ID: 156924

Publication Volume & Issue: Volume 9, Issue 6

Page(s): 600 - 605
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