A STUDY ON CONSUMER SATISFACTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO CHENNAI CITY
Author(s):
C.Nithya, Dr.B.Devipriya
Keywords:
Chennai City, Customer Satisfaction, Online Shopping
Abstract
Now a days more consumers are purchasing through online shopping only and it greatly get benefit to the consumers. There are number of websites providing online shopping to the consumers and it makes to get advantage to the consumers like time saving of product purchasing, easy way to select products in websites, to know about the total details of the products, easy way to pay goods in online mode or cash on delivery and also some websites give return benefits to the consumers. In this study focused on the consumer satisfaction level in Chennai city and it focused on the Primary and Secondary data’s. Primary data’s like to frame Questionnaire and Secondary data’s are information get from websites, Journal, news Papers etc., The sample size of this study is 164 respondents. This is a random sampling method. Data’s are collected from Chennai City. The tools used in this study are Chi-Square and ANOVA tests are did to measure the customer satisfaction level of Online shopping in Chennai city. The result of this study is level of consumer satisfaction in online shopping when comparing their age factors found out their involvement in online shopping.
Article Details
Unique Paper ID: 157270

Publication Volume & Issue: Volume 9, Issue 6

Page(s): 442 - 450
Article Preview & Download


Share This Article

Conference Alert

NCSST-2023

AICTE Sponsored National Conference on Smart Systems and Technologies

Last Date: 25th November 2023

SWEC- Management

LATEST INNOVATION’S AND FUTURE TRENDS IN MANAGEMENT

Last Date: 7th November 2023

Latest Publication

Go To Issue



Call For Paper

Volume 10 Issue 1

Last Date for paper submitting for March Issue is 25 June 2023

About Us

IJIRT.org enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on editor@ijirt.org

Social Media

Google Verified Reviews

Contact Details

Telephone:6351679790
Email: editor@ijirt.org
Website: ijirt.org

Policies

Important Links

Browse Rsearch papers