A STUDY ON CONSUMER SATISFACTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO CHENNAI CITY
Author(s):
C.Nithya, Dr.B.Devipriya
Keywords:
Chennai City, Customer Satisfaction, Online Shopping
Abstract
Now a days more consumers are purchasing through online shopping only and it greatly get benefit to the consumers. There are number of websites providing online shopping to the consumers and it makes to get advantage to the consumers like time saving of product purchasing, easy way to select products in websites, to know about the total details of the products, easy way to pay goods in online mode or cash on delivery and also some websites give return benefits to the consumers. In this study focused on the consumer satisfaction level in Chennai city and it focused on the Primary and Secondary data’s. Primary data’s like to frame Questionnaire and Secondary data’s are information get from websites, Journal, news Papers etc., The sample size of this study is 164 respondents. This is a random sampling method. Data’s are collected from Chennai City. The tools used in this study are Chi-Square and ANOVA tests are did to measure the customer satisfaction level of Online shopping in Chennai city. The result of this study is level of consumer satisfaction in online shopping when comparing their age factors found out their involvement in online shopping.
Article Details
Unique Paper ID: 157270

Publication Volume & Issue: Volume 9, Issue 6

Page(s): 442 - 450
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