A STUDY OF INTERNET MARKETING: PROBLEMS AND PROSPECTS

A STUDY OF INTERNET MARKETING: PROBLEMS AND PROSPECTS
Author(s):
DR DES RAJ BAJWA
Keywords:
Internet marketing, Internet value chain, 5 P’s of Internet marketing, Models of Internet marketing.
Abstract
Though the Internet provides a new means for conducting business but fundamental of doing business remain unchanged. The present study has designed to examine the marketing strategy on internet. For this purpose, it says that by integrating the Internet technology into the marketing strategy, business firms will be able to use the Internet as a tool to gain competitive advantage, this article explains Internet marketing mix, which consists five P’s: product, price, promotion, place and personalization. The concept of marketing has not changed in essential has a result of using the Internet as a new marketing channel but Internet offers an unlimited opportunity for business. Internet marketing goes beyond banner advertising and e-mail marketing. It includes all the activity aimed at creating a distinct niche for the business like segmentation, differentiation etc.
Article Details
Unique Paper ID: 157408 Publication Volume & Issue: Volume 9, Issue 7 Page(s): 144 - 154
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