Sustainable Growth of Green Marketing and Its Challenges
Author(s):
Dr.D.RAJAGOPAL
Keywords:
Green Marketing, Environmental pollution, Environmental benefit, Green products.
Abstract
The paper aims to provide the information on Green marketing and its Importance and the benefits of the green products, which refers to environmental friendly. Green marketing has increased its importance in the present day scenario. People are becoming more aware about the environment and their problems. The attempts are made by corporate companies to be in line with environment friendly. The study further focus on green marketing challenges and new rules for the green marketing. The paper describes the current Scenario of Indian market and explores the challenges and opportunities businesses have with green marketing. Why companies are adopting it and future of green marketing and concludes that green marketing is something that will continuously grow in both practice and demand.
Article Details
Unique Paper ID: 157441

Publication Volume & Issue: Volume 9, Issue 7

Page(s): 140 - 143
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