E-Marketing versus Traditional Marketing in 21st Century
Author(s):
Dr. Aarti T More, Kavita N Bhavsar
Keywords:
E-Marketing, Traditional Marketing, Age, Gender, Educational Level
Abstract
Marketing plays a vital role in a business. The success of the company can be achieved through effective Marketing. A marketer should know how to discover and develop marketing ideas for their business. Conventional or traditional marketing is generally termed as “push” process that is, company is pushing their marketing material, at the target market. TV, radio, brochures, exhibitions, hospitality, direct mail, cold calling, blanket e-mails etc., are all the usual types of traditional marketing. Traditional Marketing, according to market analysts, fails to work in today's world. The brand recall is very minimal as the customer is exposed to a variety of brands. Moreover, as every other brand is as good as its competitor, there is no particular reason for the consumer to opt for a particular brand. That’s why today's marketer aims at 360-degree marketing - an all round marketing strategy covering all the available modes and expects a constant brand recall. This is where online marketing offers a lot of hope for the marketer as the web reaches out to the prospective buyer in a fastest pace possible. With all this around, the question of whether traditional marketing today is convincing or not rises. This paper attempts to understand how e-marketing is better than traditional marketing in 21st Century. Objectives of the Study: 1. To know the concept of E-Marketing and how it is better than Traditional Marketing 2. To study the perception of consumers towards E-Marketing tools 3. To know the advantages of E-Marketing over Traditional Marketing Design/Methodology/Approach: Research was carried out with 200 consumers from Nasik city of different age groups, gender and level of education through well-designed questionnaire, which gave the data of consumer’s beliefs, perceptions and response towards E-Marketing tools. The Questionnaire was designed to identify general response towards E-Marketing tools like, e-mail marketing, web banners, pop outs, websites etc… and also to know the advantages of E-Marketing tools over Traditional Marketing tools. Findings: The hypotheses were tested using Statistical Tools. The study rejects the hypothesis H-1 Conclusion: The study shows that, there is no influence
Article Details
Unique Paper ID: 157751

Publication Volume & Issue: Volume 10, Issue 2

Page(s): 972 - 979
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