OPINION AND SATISFACTION OF CONSUMERS TOWARDS BRANDED FOOD PRODUCTS IN COIMBATORE CITY
Author(s):
Dr.P.K.Uma maheswari, Soundarya S
Keywords:
Branding, Goodwill, Branded Food Products
Abstract
Branding is vital for capturing the immediate attention of consumers and making it distinct in their views. It contributes to the firm's goodwill as well as the consumer's goodwill. Brands assist customers in a variety of ways. Branding assists in recognizing a specific product based on a variety of factors, the most important of which is its quality. Branded food products are becoming increasingly important, and consumers are eager to focus on them whenever and wherever it is essential. The purpose of this study is to determine customer attitudes about branded food products in Coimbatore.
Article Details
Unique Paper ID: 157989

Publication Volume & Issue: Volume 9, Issue 8

Page(s): 504 - 508
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