POLICY HOLDERS LOYALTY TOWARDS HEALTH INSURANCE POLICY IN COIMBATORE CITY
Author(s):
Dr.S.Mohanraj, M.Jeshi
Keywords:
Health Insurance Sector, Health Consciousness, Services, Policy Holders, Loyalty.
Abstract
With the advent of private health care financiers and a general rise in health awareness, the health insurance industry in India has seen significant growth since deregulation. What we mean by "health insurance" is any arrangement that helps a person postpone, decrease, or prevent out-of-pocket costs associated with medical care. The insured has the option of receiving cashless care for their medical issues at any of the participating hospitals nationwide, or receiving reimbursement for any medical costs incurred as a result of using the coverage. Because of the prevalence of large service providers, market conditions are ideal. Keeping customers happy and policyholders from switching brands has become a massive challenge for businesses. This research looks at customer loyalty in the health insurance market in Coimbatore.
Article Details
Unique Paper ID: 157991

Publication Volume & Issue: Volume 9, Issue 8

Page(s): 425 - 429
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