Author Login IJIRT Partner Network (IPN) Login

Drivers and barriers influencing consumer purchase intention through social media - Instagram advertisements

  • Unique Paper ID: 157994
  • Volume: 9
  • Issue: 8
  • PageNo: 397-405
  • Abstract:
  • The aspects that influence customers' opinions of Instagram advertisements are examined in this article. Additionally, it investigates how consumers' opinions toward these commercials affect how they acquire attitudes toward certain brands. Data from Instagram users were gathered through an online survey. According to the findings, customers' sentiments are closely correlated with how informative, entertaining, credible, and annoying they found the Instagram commercials to be. It also looks at the personalization aspect of Instagram. Additionally, the outcomes support the notion that consumers' perceptions of Instagram advertisements have a favorable impact on their perceptions of the brands being promoted. The current study makes a theoretical contribution by outlining the elements that influence consumers' opinions toward advertisements on Instagram.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 9
  • Issue: 8
  • PageNo: 397-405

Drivers and barriers influencing consumer purchase intention through social media - Instagram advertisements

Related Articles

Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry