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@article{158031,
        author = {Dr Ramesh Kumari and Saumya Satija},
        title = {FEMTECH Challenges and Opportunities},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {9},
        number = {8},
        pages = {571-579},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=158031},
        abstract = {Technology has continually helped humans to maintain their wellness and health.  It has the prospective to address key biological and social differences between males and female through digital health technology, and may therefore help to recover women’s health and well-being. The technology that assists women in sustaining their health issues is termed as FemTECH. While this word was initially invented to convey a positive technological development for females, the market is now saturated with devices for personal use aimed at tracking and improving female’s biological processes, including fertility, breastfeeding, and their sexual preferences. From fertility tracking apps to technology in tampons, the opportunities for improvement are limitless.  It is a multi-billion dollar industry and growing at fast pace. Investors once believed FemTech was not a good market, but now state-of-the-art funders have realized that companies and products that oblige the needs of women in an innovative way are long overdue.},
        keywords = {Femtech, Fertility, PHTT, Apps, IVF},
        month = {},
        }