CONSUMERS MINDSET SHIFTING FROM USING REFINED SUGAR TO JAGGERY PRODUCTS.
Author(s):
Niranchana shri Viswanathan, Nandha Bharathi, Dr.S. Ramesh Kumar
Keywords:
shifting mindset, healthy, organic, jaggery, sustainability, vegetarian substitute, awareness
Abstract
Indian civilization has a rich and extensive history of using organic materials. It has veered off course in recent years due to social pressures and training, but people are starting to see the benefits of using natural and organic alternatives again. We looked at how consumers' frames of mind affect their purchasing decisions across health consciousness and cost considerations. Two hundred sixty-five people participated in our three separate trials, each of which involved a survey on their purchasing habits. The findings revealed that consumers are knowledgeable about organic foods and products, but they do not place a high value on organic jaggery. Efforts to reverse these tendencies toward plant-based diets may help lessen the load that the food system has on the environment while also lowering the rates of chronic disease and hunger. customers that have a favorable impression of novel items because they are perceived to be beneficial to their health, environmentally friendly, and financially lucrative. These findings highlight the more conventional outlook prevalent within Spanish industrial systems, in stark contrast to the ever-evolving preferences of consumers and the possible legislative leanings of politicians. To better manage the complex choices that affect the future of food systems throughout their necessary evolution, this study urges enhanced knowledge and collaboration amongst stakeholders. The survey will be conducted using a questionnaire designed following reviews of related literature. Convenience sampling is used to collect a total of 265 samples, and SPSS is used to analyze each one. After running several statistical tests in SPSS, including a reliability analysis, a chi-square test, and a correlation analysis, the researcher made an evaluation of the results.
Article Details
Unique Paper ID: 158314

Publication Volume & Issue: Volume 9, Issue 9

Page(s): 390 - 398
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