CRED: Standing at a crossroad?
Shubhangi Jain, Nishchay Saxena
Dreamplug Technologies, a fintech start-up based out of Bengaluru, India launched an app known as Cred which aimed to revolutionize the credit card bill payments landscape in India. Mr. Kunal Shah, the CEO, and MD of CRED built this app to reward those who paid their credit card bills on time. But things became scanty and the top brass of Cred started looking for ways to stretch its legs in the area of profitability. As Mr. Shah found himself in a precarious situation wherein on one side he was losing his customers’ faith and on the other side, investors were seeking profitability. Shah needed to decide on how CRED should go and meet its plan of profitability, which, in hindsight still looked like a far distant dream to achieve. But the time is now & the management needs to decide how?
Article Details
Unique Paper ID: 158785

Publication Volume & Issue: Volume 9, Issue 10

Page(s): 1028 - 1031
Article Preview & Download

Share This Article

Join our RMS

Conference Alert

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024

Last Date: 15th March 2024

Call For Paper

Volume 10 Issue 10

Last Date for paper submitting for March Issue is 25 June 2024

About Us enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on

Social Media

Google Verified Reviews